Hate is on the rise
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“Hate crimes are rising by 20% year on year” - UK Home Office
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“Political polarisation has been rising for decades” - Pew Research Center
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“Racial extremism has tripled since 2013” - Centre for Strategic & International Studies
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“The EU is investing in start-ups fighting disinformation” -European Commission
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“The UK government has promised to crack down on hateful beliefs” - The Guardian
Discrimination Costs
$64B - annual cost to US companies to replace employees lost due to discrimination.
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$6.3B - annual cost to US companies due to discrimination litigation.
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35% - under-performance in productivity of non-inclusive teams.
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$24B - Size of the global EDI market by 2030.
Traditional DEI Training Failed
It’s ineffective
Attitudes don’t change and research shows it has minimal impact
Employees hate it
It’s low impact makes it seem as a time-wasting, box-ticking exercise
Global backlash
It’s seen as privileging
some groups over others
30% - of the public have experienced or witnessed workplace bias.
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52% - think their EDI training does not effectively reduce discrimination.
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73% - “feel stupid for not knowing about diversity issues”​
“The British public are five times more likely to say that EDI is a good, rather than a bad, thing (...) Where people do have concerns it tends to be on how individual EDI training, policies and practices are implemented rather than EDI per se. These concerns emerge when EDI is seen as a tick box exercise“
- More in Common and the University of Oxford report
We are the answer
Introducing
The world’s first prejudice reduction intervention that changes minds.
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We’re the only training program that has evidence to prove it can create real empathy and reduce racism.
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Our platform provides the best of both worlds: a high quality, immersive, and responsive training that is still low-cost and high-scale.
We're the all-in-one solution to creating cohesive workplace culture - a whole EDI department, but in a fraction of the cost.